15 July 2012

The Axle

AKSHA is Sanskrit for “indestructible”. It is the wheel's "axle"-- which cannot be worn away. 

Just spent the last 3 days giving "test talks" on AKSHA at a Dale Carnegie Lab. At the end of it, the participants asked me for my card--and I realized its finally time to commit! Here's a graphic I'm working on...

Aksha in Sanskrit can also mean "that which is perceived". 
I like both uses of the word as a metaphor for ART and for the company. AKSHA is a central axis for artists, designers, and spiritual practitioners joined together in a wheel on the path to liberation. 

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Thanks, appreciate the mindful comment! - Minette